4. Who would be the audience for your media product?
I was initially in two minds about who the audience would be for my magazine. During my research stage, I decided that my target audience would range between 18-30 with a demographic of BC1. The lifestyle segmentation would be classed as the 'belongers'. These are people who are relatively wealthy, spend money on quality products, save a lot, make big purchases such as yachts and tend to crave a perfect quite family lifestyle. These people will be educated at University with arts and humanities degrees such as English, creative writing, drama etc.
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