There are a number major players in the UK magazine industry. These include Emap, IPC Media, Bauer and the BBC. I think that Bauer media would describe my media product best because it publishes magazines like Kerrang! which is an alternative magazine, much like Unsigned. Bauer media owns over 80 media brands, and claims
'Bauer Media reaches over nineteen million UK adults across multiple media channels. ... Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business.'
I think Bauer media would be a good media institution because of its sheer size, but also its ability and knowledge of alternative magazines with the likes of Kerrang!
Another choice is IPC Media which publishes 350 million magazines a year. It's vast publishing range, including Uncut, means that this media institution would be ideal for my Unsigned magazine to be published by. IPC media would be a good institution to publish Unsigned because it has already entered the music market. The only problem is that the music magazines it already publishes are based around marketing huge and established bands. This may be the cause of some problems, as the whole Unsigned USP might be defeated.
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