Monday 28 March 2011

Target Audience

My target audience is generally aimed at people from between the age of 18 to 28. The majority of the readership will belong to those who have finished university and have a job, with the money available to buy higher-end products. They will typically belong to the BC1 demographic spectrum and have an interest in art, literature and other similar pass times; they may be readers of the Guardian, Telegraph or the Times. I have deliberately missed out category A because I don't believe my magazine will at all include the upper classes, this is very much aimed at the younger, but monied middle classes.

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